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Awards To Be Presented January 7, 2008 At International CES in Las Vegas

New York, N. Y. — October 15, 2007   — In recognition of the key role that advertisers play in pushing for the development of  technological approaches and creative use of the Internet, cell phones and personal media players as well as interactive television, the ANA (Association of National Advertisers) and the National Academy of Television Arts & Sciences (NATAS) joined together to put the spotlight on nominees for the 59th Annual Technology & Engineering Emmy® Awards on Saturday.

The nominees in four categories open to advertisers were announced at the ANA annual conference at the Arizona Biltmore in Phoenix.   NATAS also announced additional Emmy Award nominees for broadband as well as winners in technology & engineering for broadcast television, selected by industry experts. For the second year in a row, the awards will be presented at the Technology & Engineering Emmy Awards  at the International Consumer Electronics Show (CES) in Las Vegas on January 7, 2008.

“It is the honor and pleasure of the Academy to announce the first nominees for these categories  at this important convocation of leading marketers,” said Peter Price, President/CEO, National Academy of Television Arts & Sciences.  ‘Clearly these marketers join a group of distinguished innovators in what is variously described as the worlds of new media, emerging media, digital media, and broadband.  By any name, they have transformed the way we communicate in a rapidly changing environment.”

Price also noted that this year’s Technology & Engineering Emmy Awards were among the most competitive ever, with an approximately 75 percent increase in the number of entries. Said Price, “With the proliferation of new technology, it’s not surprising that the technical community as well as the marketing community would respond positively to the Emmy Award competitions.  The entries were among some of the finest we have ever seen, both in design and in enhancing the consumers’ experience with the media.”

The Technology & Engineering Emmy Awards honor achievements in two areas: Science, Engineering & Technology for Broadcast Television, which includes broadcast, cable and satellite distribution, and secondly, Science, Engineering and Technology for Broadband and Personal Television, encompassing interactive television, gaming technology, as well as the Internet, cell phones, private networks, and personal media players.  May 1, 2006 to June 30, 2007 was the eligibility period.

Technology & Engineering Emmy® Awards
Nominations for Science, Engineering & Technology Awards
for Broadband & Personal Television

Nominations were announced in 11 Science, Technology & Engineering for Broadband & Personal Television categories, which are selected by a panel of judges from entries submitted by their originators. The 11 categories include nominations in the areas of interactive television, on demand television, the Internet as well as personal media display and presentation technology. The winners will be announced at CES on January 7, 2008.

The nominees for Outstanding Achievement in Advanced Media Technology for Best Use Of Commercial Advertising on Stand-Alone Broadband Devices (Personal Computers)* are:

Anything Goes Program

Extreme Diet Coke and Mentos Experiments
            The Coca-Cola Company/

The L Word in Second Life
            Showtime Networks/Electric Sheep Company


The nominees for Outstanding Achievement in Advanced Media Technology for Best Use for Creation and Distribution of Interactive Commercial Advertising Delivered Through Multi-Channel Broadband Devices (Digital Set Top Boxes)are:

Rbk Monday Night Football Experience
            Brightline iTV/Reebok International

Axe Boost Your E.S.P. Interactive Channel Experience
            Brightline iTV/Unilever


The nominees for Outstanding Achievement in Advanced Media Technology for Synchronous Enhancement of Original Television Content For Interactive Use (Two Screen Environment TV /PC or TV / Mobile Device) are: GameDay with Pitch – F/X

March Madness on Demand

RaceView on
            Turner Sports/Sportvision

MLB Extra Innings Interactive


The nominees for Outstanding Achievement in Advanced Media Technology for Creation of Non-Traditional Programs or Platforms are: DXD
            Walt Disney Internet Group

Nike +

MTV’s Virtual Laguna Beach
            MTV Networks


The nominees for Outstanding Achievement in Advanced Media Technology for Best Use of Personal Media Display and Presentation Technology (PSP, Cell Phone, Personal Media Player, Mobile Devices) are:

MobiTV Interactive
            MobiTV Inc.


Bravo To Go


The nominees for Outstanding Achievement in Advanced Media Technology for Best Use of “On Demand” (Consumer Scheduled or Programmed) Technology Over Broadband Networks For Active “lean-forward” Viewing (PC) are:

Denver’s Favorite Animal
            Grey Worldwide Pipeline
            Turner Sports XD
            Walt Disney Internet Group

MLB Mosaic


The nominees for Outstanding Achievement in Advanced Media Technology for Best Use of “On Demand” (Consumer Scheduled or Programmed) Technology Over Broadband Networks For Passive “lean-backward” Viewing (TV) are:

Switched Digital Video:  Revolutionizing TV
            Time Warner Cable/BigBand Networks

Vongo TV
            Starz Entertainment, LLC

            TVN Entertainment


Technology & Engineering Emmy® Awards
Science, Engineering & Technology Awards for Television

Also announced were winners of Emmy Awards for Technology & Engineering for six achievements, selected by a panel of industry experts. These honorees will receive their Emmy Awards at the Technology & Engineering Emmy Awards ceremony at CES on January 7, 2008.

The Emmy Awards for ATSC Broadcast Transmission System RF Filters






The Emmy Awards for Development, productization, and commercialization of interactive Video-on-Demand (VOD) two-way infrastructure and signaling,        leading to large scale VOD implementations

Time Warner Cable

Scientific Atlanta

N2 Broadband


The Emmy Award for Coaxial Cable Technology



 The Emmy Award for Pioneering development of a fully monitored fiber optic based digital network for occasional use and full time video services with fully provisioned local video access at shared use sports venues

Vyvx Services


The Emmy Award for Development and Implementation of an integrated and portable IP-based live, edit and store-and-forward digital newsgathering    system



The Emmy Awards for Monitoring for compliance standards for ATSC & DVB transport streams

Rohde & Schwarz





About The National Academy of Television Arts & Sciences

The National Academy of Television Arts & Sciences (NATAS) is a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy Award for News & Documentary, Sports, Daytime Entertainment, Daytime Creative Arts & Entertainment, Humanitarian & Public  Service, Technology & Engineering, and Business & Financial Reporting.  Beginning in 2006, NATAS began recognizing programming produced for the Internet, cell phones, and portable media players with its new Broadband Emmy Award for Outstanding Achievement in Content for Broadband and Portable Delivery.  Excellence in Primetime programming and international programming is recognized by its affiliate, the Academy of Television Arts & Sciences.   Regional Emmys are given in 19 regions across the United States. Beyond awards, NATAS has extensive educational programs including National Student Television and its Student Award for Excellence for outstanding journalistic work by high school students, as well as scholarships, publications, and major activities for both industry professionals and the viewing public.  For more information, please visit the website at

About ANA
The Association of National Advertisers leads the marketing community by providing its members insights, collaboration and advocacy. ANA’s membership includes 400 companies with 9,000 brands that collectively spend over $100 billion in marketing communications and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs and advance, promote and protect all advertisers and marketers. For more information, visit


Contact:    Cheryl Daly                                   212-484-9446

For photography of Emmy Awards ceremonies, go to

Marc Bryan-Brown                      917-744-0700