NATIONAL TELEVISION ACADEMY CALLS FOR ENTRIES FOR THE 59th ANNUAL TECHNOLOGY & ENGINEERING EMMY AWARDS

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NATIONAL TELEVISION ACADEMY CALLS FOR ENTRIES FOR THE 59th ANNUAL TECHNOLOGY & ENGINEERING EMMY AWARDS

Deadline for Submission is August 31

LAS VEGAS – May 7, 2007– The National Academy of Television Arts & Sciences today issued a call for entries for its 59th Annual Technology & Engineering Emmy® Awards for work distributed between May 1, 2006 and April 30, 2007. The Technology & Engineering Emmy Awards honor excellence in advances in the use, creativity and adaptation of technology that enhances or improves the consumer experience with media. All entries must be postmarked on or before August 31. The event will return to Las Vegas for the International Consumer Electronics Show, the world’s largest consumer technology trade show, where winners will be presented with Emmy statuettes during a dinner gala on January 7, 2008.

“These awards recognize the converging of classic broadcast and cable TV across emerging media multiplatforms,” said Peter Price, President/CEO of the National Television Academy. “We encourage professionals in the print media, advertising agencies and production companies, as well as our colleagues in Silicon Valley and all who are driving the future of digital media, to participate and enter their submissions. In this context, we have in the past honored the achievements of companies like Comcast, Time Warner, and others who have contributed so much to an ever-changing video world,” he added.

This year the Technology & Engineering Emmy Awards will honor achievements in 11 areas:

1) Synchronous enhancement of original television content for interactive use (two-screen environment)

2) Non-synchronous enhancement of original television content (single screen environment)

3) Creation of non-traditional programs or platforms

4) Best use of personal media display and presentation technology

5) Creation and implementation of video games and platforms

6) Best use of “On Demand” technology over broadband networks for active “lean-forward” viewing (such as on a PC)

7) Best use of “On Demand” technology over broadband networks for passive “lean-backward” viewing (such as on a TV)

8) Best use of commercial advertising on stand-alone broadband devices

9) Best use of creation and distribution of interactive commercial advertising delivered through portable broadband devices

10) Best use of creation and distribution of interactive commercial advertising delivered through multi-channel broadband devices ( such as set top boxes)

11) Best use of broadband for the development and delivery of commercial advertising in video games

Rules, procedures and the official entry form can be found at www.emmyonline.tv

The National Television Academy Emmy Awards for Technology & Engineering are chaired by Charlie Jablonski. Dave Horowitz serves as co-chair. Shelly Palmer is the Chairman of the Advanced Media Committee, and Seth Haberman oversees the Gaming and Technology Committee.

The National Television Academy is a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy Award for News & Documentary, Sports, Daytime Entertainment, Daytime Creative Arts and Entertainment, Public & Community Service, Technology & Engineering, and Business & Financial Reporting. Beginning in 2006, The National Television Academy began recognizing programming produced for the Internet, cell phones, and portable media players with its new Broadband Emmy Award for Outstanding Achievement in Content for Broadband and Portable Delivery. Excellence in primetime programming and international programming is recognized by its affiliate, the Academy of Television Arts & Sciences. Regional Emmys are given in 19 regions across the United States. Beyond awards, the National Television Academy has extensive educational programs including National Student Television and its Student Award for Excellence for outstanding journalistic work by high school students, as well as scholarships, publications, and major activities for both industry professionals and the viewing public. For more information, please visit the website at www.emmyonline.tv.

For more information, please contact:

Cheryl Daly                              or                               James Park, Bob Gold & Associates
cdaly@emmyonline.tv                                                James@bobgoldpr.com
212-484-9446                                                            310-784-1040