NATIONAL TELEVISION ACADEMY EXTENDS EMMY AWARD DEADLINE FOR THE 27TH ANNUAL SPORTS EMMY AWARDS ON NEW DELIVERY PLATFORMS

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NATIONAL TELEVISION ACADEMY EXTENDS EMMY AWARD DEADLINE FOR SPORTS ON NEW DELIVERY PLATFORMS

New Emmy Award For Sports To Be Presented During the 27th Annual Sports Emmy Awards on May 1

New York – January 12, 2005 – The Academy of Television Arts & Sciences has decided to extend the deadline for entries for the Sports Emmy Awards for its recently announced new category, the Emmy Award for Outstanding Achievement in Content for Non-Traditional Delivery Platforms. The deadline for this award only is March 1, 2006 for video content that was distributed between January 1, 2005-March 1, 2006.

“With new developments occurring everyday in the delivery of content via the Internet, cellphones, iPods, and other devices,” says Peter Price, President/CEO of The National Television Academy, “and with a number of major sporting events in the first two months of the year – including the Super Bowl and the Winter Olympics – we thought extending the deadline was prudent.” In addition, Price noted that the deadline for this new award had recently been extended for the Daytime Emmy Awards and this step gives sports a “level playing field” for recognition among new content producers.

All entries must be original programming, not repurposed, which was created for and first distributed in the U.S. market via non-traditional delivery platforms. A panel of media professionals selected by the National Television Academy will judge the entries. Eligibility guidelines and the entry form can be found at www.emmyonline.org.

Nominations for the 27th Annual Sports Emmy Awards will be announced at the World Congress of Sports, which is being held in New York City on March 29. The awards will be presented at the 27th Annual Sports Awards ceremony at the Frederick P. Rose Hall, home of Jazz at Lincoln Center on May 1.

The National Television Academy’s National Awards Committee designed the entry rules for The Emmy for Outstanding Achievement in Content for Non-Traditional Delivery Platforms. Entries for this award must be original material made-for-broadband or made-for-mobile. These platforms include video blogs, website programs including journalistic reporting, event coverage or event analysis, mobisodes (short episodics created for mobile devices), video-on-demand and other video delivered over an IP network or platform such as wireless, broadband or VOD. Entries can not be material originally produced for television viewing and then repurposed for the new media. Entries will only be accepted on DVD and must not exceed 20 minutes in length.

The new Emmy was proposed by the Academy’s National Awards Committee at its October meeting, and approved by its Board of Trustees, in response to the burgeoning number of individuals and companies announcing plans to produce original programming for these media

The National Television Academy is a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy Award for News & Documentary, Sports, Daytime, Creative Arts, Public & Community Service, Technology & Engineering/Advanced Media and Business & Financial Reporting. Excellence in Primetime programming and international programming is recognized by its affiliate, the Academy of Television Arts & Sciences. Regional Emmys are given in 19 regions across the United States. Beyond awards, the National Academy has extensive educational programs including National Student Television and its Student Award of Excellence for outstanding journalistic work by high school students, as well as scholarships, publications, and major activities for both industry professionals and the viewing public. For more information, please visit the website at www.emmyonline.tv.