BUSCH FAMILY TO BE HONORED FOR DECADES OF OUTSTANDING CONTRIBUTIONS TO SPORTS TELEVISION BY NATIONAL TELEVISION ACADEMY
New York, N.Y. – April 11, 2006 – Anheuser-Busch, Inc., the world leader in sports marketing and advertising, will be honored by the National Academy for Television Arts & Sciences with a Special Commendation for its decades of extraordinary contributions to sports television. The award, presented at the 27th Annual Sports Emmy Awards on May 1 at the Frederick P. Rose Hall at Lincoln Center, will be accepted by the President of Anheuser-Busch, Inc., August Busch IV, whose great-great-grandfather founded the company that continues to be America’s leading brewer.
“Anheuser-Busch has set a high standard for sports marketing that is appreciated by both the fans and the television industry,” said Peter Price, President/CEO of the National Academy of Television Arts & Sciences. “We are delighted to be able to present this award to August Busch IV who continues in the great family tradition of innovatively supporting the best in sports television. Anheuser-Busch’s Budweiser and Bud Light commercials are often more talked about than the best athletic plays in the events they sponsor.”
Based in St. Louis, Anheuser-Busch is one of the world’s largest corporate sports sponsors and advertisers. Anheuser-Busch is the official beer sponsor of Major League Baseball and 26 MLB teams, 28 NFL teams, the National Hockey League, the National Basketball Association, NASCAR, the U.S. Olympic Committee and more than 3,000 annual sporting events ranging from professional to local grassroots programs.
Under Busch IV’s direction, Anheuser-Busch is the exclusive alcohol advertiser on many of the most watched sporting events in the world, including the Super Bowl, the Olympic Games and the FIFA World Cup as well as the single most-read magazine issue of the year, the Sports Illustrated Swimsuit Issue. In addition, Anheuser-Busch’s Bud Sports Productions is a fully integrated broadcast production group annually producing more than 800 sports and entertainment broadcasts. Projects range from in-house video productions, to entertainment specials, to play‑by‑play broadcasts of professional baseball, hockey and football.
Busch IV began working for the company more than 20 years ago and has experience in every discipline of the beer business – brewing, packaging, shipping, marketing, business planning and management.
During Mr. Busch’s career his work achieved a number of prestigious recognitions, including top‑rated Super Bowl advertising eight years in a row, as ranked by USA Today’s “Ad Meter” consumer poll; won more than 100 awards for the “Real Men of Genius” campaign, including most recently the 2005 Grand Prix for Radio at the 52nd Annual International Advertising Festival in Cannes. Other recognition includes: three Gold Lion awards at the 51st Annual Cannes awards in 2004; the Grand Prix at the 47th Annual Cannes awards; the Grand Clio award in the United States for the Budweiser “Whassup?!” campaign in 2000; and a Silver Lion award at Cannes and the Market Watch Leader’s Choice Award for the Budweiser “Louie the Lizard” campaign in 1998.
He was named Corporate Marketing Executive of the Year in 1999 by the Delaney Report. In 2000, Mr. Busch was inducted into the American Advertising Federation’s Hall of Achievement and in 2001 was honored as the “Advertiser of the Year” at the 48th Cannes International Advertising Festival. Mr. Busch also was named Lew Wasserman Spirit of Democracy “Man of the Year” in 2003 and he received the Intrepid Salute Award in recognition of his business achievement and philanthropic activities. In 2005, The Larry King Cardiac Foundation gave Mr. Busch the Gerald S. Snyder Heart Award recognizing his charitable activities.
In 2002, Mr. Busch was named president of Anheuser-Busch, Inc., where he oversees the company’s U.S. beer operations with responsibility for marketing, production, quality and financial performance. In his role as president, Mr. Busch has recently overseen the launch of a number of innovative new products and packages, including Michelob ULTRA Amber, Budweiser Select, BE, aluminum bottles and applied plastic labels. He also orchestrated significant initiatives to continually improve brewery asset utilization and enhance the effectiveness of the selling process. Through his leadership of the largest brewer in the United States, the company has grown to nearly a 50 percent market share.
Mr. Busch, 41, began his formal career at Anheuser-Busch in 1985 as an apprentice brewer, becoming a member of Brewers & Maltsters Local 6. He later worked as a line foreman in the company’s beer packaging and shipping department and held several brand management positions.
In 1994, Mr. Busch was named vice president/brand management responsible for all planning, development, communications and marketing activities; and in 1996, he was named vice president/marketing. In this position, he worked to redesign the company’s wholesaler equity agreement resulting in improved wholesaler execution and significant increases in the number of wholesalers who carry Anheuser‑Busch brands exclusively.
Mr. Busch earned a bachelor degree in finance and a masters degree in business administration from St. Louis University, and holds a degree in international brewing from the International Brewing Institute in Berlin, Germany.
He currently serves on the strategy committee for Anheuser-Busch Cos., Inc., and is a board member of FedEx Corporation. He is also on the board of the General Henry Hugh Shelton Leadership Initiative at North Carolina State University and serves on the Board of Governors of Cardinal Glennon Hospital in St. Louis.
The National Television Academy is a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy Award for News & Documentary, Sports, Daytime, Creative Arts, Public & Community Service, Technology & Engineering/Advanced Media and Business & Financial Reporting. Excellence in Primetime programming and international programming is recognized by its affiliate, the Academy of Television Arts & Sciences. Regional Emmys are given in 19 regions across the United States. Beyond awards, the National Television Academy has extensive educational programs including National Student Television and its Student Award for Excellence for outstanding journalistic work by high school students, as well as scholarships, publications, and major activities for both industry professionals and the viewing public. For more information, please visit the website at www.emmyonline.tv