New York, NY – November 12th, 2013 – The National Academy of Television Arts & Sciences (NATAS) is proud to announce three new categories in each of its national competitions to recognize excellence in Spanish-language television programs.
“The growth of Spanish-language media over the last 50 years has been very closely followed by our organization,” said Malachy Wienges, Chairman, NATAS. “American television is changing at a rapid pace driven by the growth of multicultural audiences who often speak more than one language. The Spanish-language media continues to grow exponentially each year and NATAS believes it is long-overdue that we recognize its excellence in our industry. I would like to thank our National Awards Committee Co-Chair, Linda Giannecchini and committee member, Chiqui Cartagena, Vice President of Marketing, Univision Communications, Inc. for developing the task force that created and fostered these new categories into our core programs of Daytime, Sports and News & Documentary Emmy® Awards.”
Unlike other media sectors that are shrinking, the Spanish-language media space continues to grow every year and already boasts 6 broadcast networks and over 100 cable channels in 2013. Spanish-language media is also unique in another very important way in that it is the only ethnic-targeted media in a language other than English that has a national footprint. Recently, the Univision Network won the July sweeps, beating ABC, CBS, NBC and FOX as measured by Nielsen, becoming the #1 network for Adults 18-49, the most coveted demographic for US advertisers.
“The Spanish-language community will welcome this acknowledgment with open arms, “said Giannecchini. “With our 19 regional chapters seeing more than 800 Spanish-language entries in 2013 alone, the time is upon us to bring this powerful media community the true recognition that the National Emmy® Awards confers.”
“We drew together very passionate members from throughout the Spanish-language community of media companies and talent agencies to come up with recommendations to reflect what we call the new American reality,” added Cartagena.
Members of the NATAS Spanish-Language Taskforce that worked on this venture are:
- Linda Giannecchini – NATAS Awards Committee Co-Chair
- Chiqui Cartagena – NATAS Awards Committee member
- Gabriel Abaroa – CEO, Latin Academy of Recording Arts & Sciences
- Luis Balaguer – President and CEO of Latin WE
- Kevin Cokely – NBC News Anchor/Reporter, Dallas/Fort Worth
- Armando Correa – Editor, People en espanol magazine
- Lino Garcia – General manager, ESPN Deportes
- Jacqueline Hernandez – COO, Telemundo Group
- Rick Marroquin – Creative Artist Agency
- Beatriz Montalvo – Creative Services, CNN en espanol
- Jessica Rodriguez – SVP, Univision Communications, Inc
- Otto Padron – President & GM, Los Angeles Affiliate, Mundo FOX
- Annabella Salas – Director of Content, SMG Americas
- Jesus Torres Viera– EVP, Programming, Telemundo Group
The new Spanish-language categories in each of their respective programs follow:
- Entries for the newly established Spanish-language categories will not need to provide subtitles and will be judged by a panel of Spanish-language media
professionals who are bilingual or Spanish proficient. Jury panels are comprised of television professionals who have a credited body of work at the national level.
Daytime Emmy® Awards
Outstanding Morning Program in Spanish
(For a Series)
The Morning Program in Spanish category recognizes excellence in morning programming involving general and special interest topics, human-interest, popular-culture and entertainment. Those shows airing prior to 12:00pm are eligible to enter Morning Program in Spanish. Entry should include content that is representative of the genre.
Outstanding Entertainment Program in Spanish
(For a Series)
This category recognizes a Daytime Series in Spanish with a predominant focus on Entertainment. The category may contain such genres as Daytime Talk, Game Show, Court, Lifestyle, Culinary, Travel and Entertainment News shows.
Outstanding Daytime Talent in a Spanish-Language Program
(For a Series)
The outstanding Daytime Talent in a Spanish Language Program category recognizes individual excellence in hosting, co-hosting, anchoring or reporting for a Daytime program, which may involve general and special interest topics, human-interest, popular-culture and entertainment. Host of programs airing between 12pm and 6pm are eligible to enter this category. Hosts of Morning programs that air between 2am and 12pm must enter in the Outstanding Morning Program in Spanish category.
Sports Emmy® Awards
Outstanding Live Sports Coverage in Spanish
Entries to this category must be a fully-produced telecast by the network which makes the entry. The addition of a SAP channel in Spanish to a telecast produced by another party does not qualify the telecast for this category. “Live” shall be construed to mean an unedited program depicting a total event regardless of whether the network feed was on tape delay due to time zone differences and/or on satellite transmissions. The coverage may have aired in one or more parts or as a special. If the majority of the program is live, the program is considered live.
Outstanding Studio Show in Spanish
Entries appropriate to this category are any sports studio show (not a single special) that airs live or recorded a minimum of 8 times a year over a minimum of a four-month period. A majority of the telecast must originate from the studio or follow a studio format. If there are unusual circumstances relating to the production of the program, the National Academy of Television Arts & Sciences will review its eligibility. Eligible submissions must have a minimum of 2 segments from at least 2 programs. The maximum running time for submissions in this category is 20 minutes.
Outstanding On-Air Sports Talent in Spanish
The Outstanding On-Air Sports Talent in Spanish category recognizes individual excellence in hosting, co-hosting, anchoring or reporting for a Sports telecast, which may involve live events and/or general and special interest sports topics.
News & Documentary Emmy® Awards
Outstanding Newscast or News Magazine In Spanish
This category recognizes excellence in Regularly Scheduled Newscasts, which is defined as programs that cover the major news of the day on a consistent, typically daily, basis. News magazines are programs, typically airing weekly, comprised of one or more segments covering current events and human-interest stories etc. For example 60 Minutes, 20/20, Dateline, 48 Hours, etc.
Outstanding Coverage of a Breaking News Story in Spanish
This category is reserved for coverage of breaking news stories and may include coverage of unexpected events, such as a plane crash or an earthquake; anticipated events, such as the verdict in a trial; and new and important breaking developments in an ongoing story.
Outstanding Investigative Journalism in Spanish
This category is reserved for investigative reports in Spanish-language media. Entries should be original reports that uncover previously unknown information that is of importance to the public. Entries may be drawn from a single broadcast or a series of broadcasts or can be in documentary format, that ran as a news special. The program must be a comprehensive treatment of a single theme or topic and may be either historical or contemporary.
About The National Academy of Television Arts & Sciences
The National Academy of Television Arts & Sciences (NATAS) is a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television and related media industry. It recognizes excellence in television and media with the coveted Emmy® Award for News & Documentary, Sports, Daytime Entertainment, Daytime Creative Arts & Entertainment, Public & Community Service, and Technology & Engineering. NATAS membership consists of more than 13, 000 broadcast and media professionals represented in 19 regional chapters across the country. Beyond awards, NATAS has extensive educational programs including Regional Student Television and its Student Award for Excellence for outstanding journalistic work by high school students, as well as scholarships, and major activities for both industry professionals and the viewing public. For more information, please visit the website at www.emmyonline.tv
For More Information:
Paul Pillitteri, Director Communications, NATAS