Broadcast and Advertising Executive to oversee NATAS day-to-day operation
New York, NY – November 5, 2014 — The National Academy of Television Arts & Sciences (NATAS) and its Board of Trustees announced today that after an industry-wide search, Bob Mauro, former CBS Vice President of Network Operations and Executive Vice President and Chief Operating Officer for Leo Burnett Worldwide, has been appointed President of the organization. Mr. Mauro, who recently was responsible for the broadcast operation of over 40 Television, Radio and Telecommunications clients at the Empire State Realty Trust, will take over the organization’s operation including the sales, promotion, marketing, financial management and planning of its various Emmy® Award programs.
“I couldn’t be more pleased to add such a talented senior executive as Bob Mauro to our organization,” said Chuck Dages, Chairman, NATAS. “Bob’s breadth of experience in various industry positions of responsibility will be instrumental as our organization moves forward in our mission of recognizing excellence across the new landscape which is television.”
Fresh out of college at St. Francis in Brooklyn, in 1978, Mr. Mauro began his career in the Corporate Finance department at CBS Inc. and soon moved to CBS NEWS where he was responsible for production, operations and eventually worked with the editorial staff to create the second primetime news program, WEST 57th.
In 1987, Mr. Mauro was recruited out of CBS to use his entrepreneurial skills to build the first Low Power Television Network, CHANNEL AMERICA consisting of owned and operated stations and affiliates. As President he raised capital to build the company and ultimately guided the company through a successful IPO.
The company was eventually sold and he returned to CBS to head up the entire east coast production arm of CBS Inc. which included CBS NEWS, CBS SPORTS, WCBS, GUIDING LIGHT, AS THE WORLD TURNS and other independent program producers such as Tribune Productions.
Given a unique opportunity in Chicago in 1995, to run Window To The World Communications Inc., a non-profit company was made up of WTTW-TV, WFMT-FM, THE CHICAGO PRODUCTION CENTER AND THE WTTW STORES OF KNOWLEDGE, Bob picked up family and moved to the mid-west. The task at hand was to turn the company around, rebrand each division and establish a new vision and mission for the company. After five years his goal was reached, elevating WTTW-TV to the #1 watched public station in the country in all day parts and positioning the entire organization on solid financial ground.
Mauro was recruited out, again, in 2000, for a unique opportunity to join Leo Burnett Worldwide as their Chief Operating Officer, brought in to restructure the global company and to get the company ready for an IPO. While directing the day-to-day global operation of over $11.5 billion in advertising revenue, the Board of Directors accepted an offer in the interim from the Publicis Group and the Company was sold prior to the IPO.
Never one to sit still, Mauro moved back to New York to lead the broadcast operations of over 40 Radio, Television and Telecommunications companies that transmit from the Empire State Building prior to accepting the position at NATAS.
Bob is happily married to the former Florence Feeley for the last 35 years and the proud father of three daughters, Florence Nalepka, Alyse and Christine, all former college swimming champions!
About The National Academy of Television Arts & Sciences
The National Academy of Television Arts & Sciences (NATAS) is a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy® Award for News & Documentary, Sports, Daytime Entertainment, Daytime Creative Arts & Entertainment, Public & Community Service, and Technology & Engineering. NATAS membership consists of broadcast and media professionals represented in 19 regional chapters across the country. Beyond awards, NATAS has extensive educational programs including Regional Student Television and its Student Award for Excellence for outstanding journalistic work by high school students, as well as scholarships, publications, and major activities for both industry professionals and the viewing public. For more information, please visit the website at www.emmyonline.tv
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