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New Emmy Award Entries Far Exceed Expectations
In Quantity and Innovation

New York, N.Y. – April 10, 2006 – The National Academy of Television Arts & Sciences today announced the nominees for the first Emmy Award to be presented for original entertainment programming created specifically for non-traditional viewing platforms, including computers, mobile phones, iPods, PDAs and similar devices. The new Emmy Award will first be presented at the 33rd Annual Creative Arts Daytime Emmy Awards, hosted by Meredith Vieira, on Saturday, April 22 at New York City’s Marriott Marquis.

    The nominees are: 24: Conspiracy by Fox Mobile Entertainment; It’s Jerrytime! produced by Ozone Inc.; Live 8 on AOL produced by America Online; mtvU Stand In produced by MTV Networks’ mtvU; Sophie Chase produced by CB Films Inc.; and Stranger Adventures “Helen Beaumont” produced by Riddle Productions. (Descriptions of the nominees follow this release.) Nominee entries can be seen on

    “The response to this new Emmy Award has been phenomenal,” said Peter Price, President/CEO of the National Television Academy. “In a little more than two months time from our call for entries to the deadline, 74 entries were submitted – more than any other Emmy Award category. These represent a broad cross section of what is being done in the broadband arena, and the six nominees display outstanding use of the media, including multiple feeds, interactivity and cross-media approaches as well as entertaining video content.” Price also noted that since these media are not restricted by television dayparts, the National Television Academy considers the Daytime Emmy Awards the area of competition for all entertainment programming on broadband media, without respect to the time of day it were distributed – resulting in an impressive variety of programming formats among the entries.

    Judging of the entries took place over a four-day period last week by a blue ribbon panel of judges, organized by Av Westin, Executive Director, The Foundation of the National Television Academy and Co-Chairman, Awards Committee, News & Documentary, who was also instrumental in developing the entry process and guidelines for the new Emmy Award. The judges included:David Bohrman, Vice President/Washington Bureau Chief, CNN; Bob Calvano, Interactive Art Director, Oxygen Media; Michael Connor, editor, Business Ethics Magazine; Charles Dages, Executive Vice President Emerging Technology, Warner Bros. Technical Operations; Mary Alice Dwyer-Dobbin, Consultant, Television Programming & Production, and former Executive in Charge of Production, Procter & Gamble Productions, 1996-2005; Terry Ewert, Former Executive Producer, CBS Sports; Roger Goodman, Vice President, Special Projects, ABC News, Jeff Gralnick, Special Consultant, Internet & New Technology, NBC News and Chairman, E-splosion Consulting, llc;John LiBretto, Director, Dateline NBC/Senior Director, NBC News; Bob Roy, News Executive, ABC;Len Schneiderman, Director, Technical Operations, ABC News Productions; and Neal Shapiro, former President of NBC News, currently teaching journalism at Tufts University and Columbia Graduate School of Journalism.

    This will mark the first time the National Television Academy has recognized original programming first distributed on new media platforms. “Consumers have the capability of seeing television anywhere, anytime,” said Price in announcing the new award in November. “And as the technology continues to develop, it will be content – news, sports and entertainment programming – that drive consumer demand. The National TV Academy wants to take a leadership position in encouraging and recognizing creativity in editorial content and video production for these emerging media.”

    The new Emmy was proposed by the Academy’s National Awards Committee at its October meeting, and approved by its Board of Trustees, in response to the burgeoning number of individuals and companies announcing plans to produce original programming for these media. Entries for this award must be original material made-for-broadband or made-for-mobile. These platforms include video blogs, website programs including journalistic reporting, event coverage or event analysis, mobisodes (short episodics created for mobile devices), video-on-demand and other video delivered over an IP network or platform such as wireless, broadband or VOD. Entries cannot be material originally produced for television viewing and then repurposed for the new media.

    The new Emmy Award for broadband will also be presented at the 27th annual Sports Emmy Awards on May 1, 2006. Later in 2006, it will also be awarded during the News & Documentary, Business & Financial Reporting, Community and Public Service Emmy Awards ceremonies.

The National Television Academy is a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy Award for News & Documentary, Sports, Daytime, Creative Arts, Public & Community Service, Technology & Engineering/Advanced Media and Business & Financial Reporting. Excellence in Primetime programming and international programming is recognized by its affiliate, the Academy of Television Arts & Sciences. Regional Emmys are given in 19 regions across the United States. Beyond awards, the National Television Academy has extensive educational programs including National Student Television and its Student Award for Excellence for outstanding journalistic work by high school students, as well as scholarships, publications, and major activities for both industry professionals and the viewing public. For more information, please visit the website at

A description of nominees follows:

The Nominees for Outstanding Original Programming
Created for Non-Traditional Delivery Platforms

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24: Conspiracy by Fox Mobile Entertainment
VIEW ENTRYspacerimage-spacerimageSTREAM (real media) | QUICKTIME / IPOD |

Inspired by the hit television series “24,” 24: Conspiracy is a live action mobile drama created exclusively for mobile phones and launched in February 2005 on Verizon Wireless. With an entirely different cast than the television series, 24: Conspiracy tells the story of elite agents working for the Counterterrorist Unit, an arm of the CIA devoted to preventing and responding to large scale attacks on American soil. New MobisodesTM were offered to consumers once a week, with each MobisideTM being available to wireless subscribers for two weeks.

Gary Newman (Producer)
Steven Melnick (Producer)
Mitch Feinman (Producer)
Lucy Hood (Producer)
Eric Young (Director)

It’s Jerrytime! produced by Ozone Inc.
VIEW ENTRYspacerimage-spacerimageSTREAM (real media) | QUICKTIME / IPOD |

This animated blog chronicles the life and times of Jerry, a 40-something single guy. It’s Jerrytime! is written and scored by Jerry Zucker and animated by his brother,

Orrin Zucker (Producer)
Jerry Zucker (Producer/Writer)

Live 8 on AOL produced by America Online
VIEW ENTRYspacerimage-spacerimageSTREAM (real media) | QUICKTIME / IPOD |

On July 2, 2005, hundreds of the world’s top artist hit stages in Philadelphia, London, Paris, Rome, Berlin, Toronto, Tokyo, Johannesburg, Moscow and Cornwall to help raise awareness of global poverty, just days before world leaders gathered at the G8 summit in Scotland to vote on aid for poverty relief. Visitors to multiple AOL sites were able to select six live feeds – from London, Philadelphia, Paris, Berlin, Rome and Toronto – as well as the global feed to watch live video of the concerts as they took place. A click of the mouse allowed viewers to move from London to Paris to Philadelphia or to have multiple video streams open at once. After the live webcast, full concerts and individual performances were available on demand.

Jon Miller (Executive Producer)
Jim Bankoff (Executive Producer)
Kevin Wall (Executive Producer)
Bill Wilson (Producer)
Michael Wolfson (Producer)

mtvU Stand In produced by MTV Networks’ mtvU
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Popular culture icons are invited to surprise and substitute teach a class at a college or university through the mtvU Stand In series, giving students an experience they would not typically have within academia’s halls. These short-form episodes premiere on Uber, mtvU’s broadband channel online at and soon after air to a national audience on mtvU.

Amy Emmerich (Producer)
Eric Conte (Producer)
Ross Martin (Producer)
Allison Leikind (Producer)
Stephen Friedman (Producer)

Sophie Chase produced by CB Films Inc.

Developed exclusively for webcasting, this online series stars actress Kate Clarke and is directed by Chuck Bowman (“A-Team,” “MacGyver,” “Dr. Quinn, Medicine Woman”).
It is webcast exclusively on

Brent C. Roske (Producer)
Chuck Bowman (Director)

Stranger Adventures “Helen Beaumont” produced by Riddle Productions
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Stranger Adventures is an on-line, interactive, brain-teasing adventure that features live-action video footage intertwined with text e-mails that continue to tell the hero’s story. Featuring a new adventure each week, the story unfolds as each day the viewer receives e-mails and video communications from the main character, promoting viewer interaction with the character. Stranger Adventures is billed as a cross media method of storytelling using the unique aspects of the new delivery platforms themselves

Chris Tyler (Executive Producer/Writer)
Larry Bridges (Executive Producer/Director)
Anne-Marie Mackay (Executive Producer)
Joshua Gause (Supervising Producer)
Richie Solomon (Development Producer)
Jan Wieringa (Consulting Producer)
Christopher Kubasik (Head Writer)
Aaron Courseault (Writer)
Lena Huang (Writer)