NATAS AND RED TOUCH MEDIA PARTNERSHIP

0 Flares Twitter 0 Facebook 0 Google+ 0 Pin It Share 0 LinkedIn 0 StumbleUpon 0 Email -- 0 Flares ×

NATIONAL ACADEMY OF TELEVISION ARTS & SCIENCES LOOKS TO FUTURE WITH RED TOUCH MEDIA PARTNERSHIP

Social Media DJ™ and “Red Touch Red Carpet” integrated into The 40th Annual Daytime Emmys

Carrie Fisher confirmed to present Outstanding Special Class Animation Award at 40th Annual Daytime Emmys airing on HLN 8:00 PM ET/5:00PM PT on Sunday, June 16

LOS ANGELES – The National Academy of Television Arts & Sciences (NATAS) announced a unique partnership with digital content management firm Red Touch Media with unique integrations built around the 40th Annual Daytime Emmy® Awards presented live from The Beverly Hilton hotel on HLN this Sunday, June 16, 8-10PM ET, 5-7PM PT. “As we prepare to celebrate forty years of achievements in daytime, it’s equally important that we keep an eye on the future by building relationships with technology-driven firms like Red Touch Media” said Malachy Wienges, Chairman of the National Academy of Television Arts & Sciences.

“We are thrilled to partner with NATAS to provide our content management services to the Networks and production companies nominated for their outstanding achievements in daytime television this year,” said Wayne Scholes, Executive Chairman and CEO, Red Touch Media. “The Red Touch Red Carpet and the Daytime Emmy Awards gala will celebrate 40 years of creativity in television and Red Touch Media is committed to the advancement of the arts and sciences of television along with film, music, and technology. We greatly value our relationships with our television partners and we’re pleased to celebrate their accomplishments over the past year.”

Hosted by Red Touch Media, this will be the first major award show to incorporate a Social Media DJ™ to the in-room experience further embracing the future of television communications. Red Touch Media will command The Daytime Emmys® Twitter station from the Beverly Hilton International Ballroom, and all tweets will be viewable to the live audience in real time as a means to inspire social media conversations led by television thought-leaders and daytime personalities. Jon Accarrino, VP of Marketing and Communications for Red Touch Media states “Social media drives awareness, and collaboration with thought-leaders drives social commentary.” Accarrino continued “Our goal is to inspire a room full of daytime personalities to tweet, retweet, and engage with fans in real time.” David Michaels, Senior Executive Director of The Daytime Emmy Awards, added “Second screen content has become both more important and more exciting for Daytime fans over the last year, so it’s important that we speak to those fans across the platforms that they’re naturally using every single day. So partnering with Red Touch Media, and bringing on the Social Media DJ™ is a clear look into the future”

NATAS also announced that Red Touch Media will be hosting this year’s Red Carpet-which has been dubbed the “Red Touch Red Carpet” which opens at 3:00 PST / 6:00 EST. In addition to co-hosting the ceremony, A.J. Hammer will return to his post for Showbiz Tonight’s annual pre-show coverage hosting a live special from the “Red Touch Red Carpet” on HLN at 4:30 PT/ 7:30 ET.

In addition, Executive Producer Gabriel Gornell announced this will be the first ever telecast of the Outstanding Special Class-Animation Award to be presented by Carrie Fisher. This is the category that recognizes excellence in the art of Animation, not usually intended for younger children. Gornell stated “This category often celebrates sci-fi, action, and adventure genres with strong nominees this year including Star Wars: The Clone Wars, Legend of Korra, and Dan Vs.” Gornell continued “And for a category that celebrates Sci-Fi that happens to have a Star Wars nominee-there is nobody better to present the award than the one and only Carrie Fisher.”

Previously confirmed, ABC’s Sam Champion, and HLN’s A.J. Hammer and Robin Meade are scheduled to co-host the event with special segments featuring Julie Chen, Giada De Laurentiis, and Sheryl Underwood.

Previously announced presenters include some of the biggest names in television including Steve Harvey, Kathy Griffin, Rachael Ray, Bethenny Frankel, Kris Jenner, Betty White, Dr. Drew Pinsky, Erica Slezak, Kristen Alderson, Alex Trebek, Nancy Lee Grahn, Lindsey Morgan, Wayne Brady, Freddie Smith, Sharon Osbourne, Sara Gilbert, Aisha Tyler, Todd Newton, Jason Thompson, Chandler Massey, Max Ehrich, Bryton James, Hunter King and Jacqueline MacInnes Wood have also been confirmed to present. Teen powerhouse Italian Opera trio – IL Volo is confirmed to perform their hit song, “Mas Que Amor” during the “In Memoriam” tribute.

2013 marks the landmark 40th anniversary of the Daytime Emmy® Awards, representing four decades of achievement within the Daytime Community. The theme of past, present and future will be a defining constant throughout this year’s monumental telecast honoring this special anniversary.

About The National Academy of Television Arts & Sciences
The National Academy of Television Arts & Sciences (NATAS) is a professional serviceorganization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy® Award for News & Documentary, Sports, Daytime Entertainment, Daytime Creative Arts & Entertainment, Public & Community Service, and Technology & Engineering. NATAS membership consists of broadcast and media professionalsrepresented in 19 regional chapters across the country. Beyond awards, NATAS has extensive educational programs including Regional StudentTelevision and its Student Award for Excellence for outstanding journalistic work by high school students, as well as scholarships, publications, and major activities for both industry professionals and the viewing public. For more information, pleasevisit the website at www.emmyonline.tv

About Red Touch Media
Red Touch Media connects content owners, advertisers, retailers and consumers to premium digital content via the world’s most innovative distribution platform. RTM provides content owners with a reliable, secure solution to manage and deliver all digital media assets to their audiences and clients. Advertisers and retailers can target consumers through user content preference and downloads. For more information on Red Touch Media please visit http://www.redtouchmedia.com.

About LocoDistro
LocoDistro is an entertainment company for film, television and new media offering production, distribution, and consulting services. For production partners we offer award-winning services in all areas of live-action, animation and event-based entertainment production. For distribution & acquisitions partners we offer a full slate of noteworthy feature films, as well as scripted and unscripted TV programming. Based in New York City, the LocoDistro team represents a blend of creative power, audience insight and financial discipline. Team members areexperts in what audiences respond to, and experts in how to reach these audiences most effectively. http://www.LocoDistro.com