THE NATIONAL ACADEMY OF TELEVISION ARTS & SCIENCES ANNOUNCES The 37th ANNUAL DAYTIME ENTERTAINMENT EMMY® AWARD LIFETIME ACHIEVEMENT AWARD TO BE PRESENTED TO AGNES NIXON CREATOR OF ALL MY CHILDREN, ONE LIFE TO LIVE AND OTHER DAYTIME SERIAL DRAMAS

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THE NATIONAL ACADEMY OF TELEVISION ARTS & SCIENCES ANNOUNCES The 37th ANNUAL DAYTIME ENTERTAINMENT EMMY® AWARD LIFETIME ACHIEVEMENT AWARD TO BE PRESENTED TO AGNES NIXON

Creator of “All My Children,” ”One Life To Live” and other Daytime Serial Dramas

Daytime Emmy® Awards to Be Telecast on June 27th, 2010 On The CBS Television Network from the Las Vegas Hilton

New York – May 12, 2010 – The National Academy of Television Arts & Sciences (NATAS) today announced that Agnes Nixon, the grand dame of Daytime serial drama, will receive the 37th Annual Daytime Entertainment Emmy® Awards Lifetime Achievement Award.  The Daytime Entertainment Emmy® Awards will be broadcast from Las Vegas for the first time on June 27th, 2010 over the CBS Television Network.

“The honoring of Agnes Nixon, the creator of so many classic daytime drama series, brings a real sense of grandeur and excitement to this year’s Daytime Emmy® Awards and we’re looking forward to an electrifying show,” said Herb Granath, Chairman, NATAS.

“The recognition of Agnes Nixon and her body of work across the Daytime genre is humbling and awe inspiring,” said Brent Stanton, Executive Director, Daytime Entertainment Emmy® Awards.  “Her fostering of programs such as Guiding LightAnother World and All My Children made her not only the most esteemed woman working in the genre, but a renowned creator amongst her peers.”

“I am incredibly thrilled that Agnes Nixon is receiving the lifetime achievement award,” said Emmy® Award winning actress, Susan Lucci, All My Children.  She has helped create the very fabric of the daytime drama.  With her vision, words and sensibility, she has created a legacy of characters and socially relevant stories that have made and indelible mark upon the lives of those who have and continue to watch her shows.  Like many who have worked on her shows both on and off camera, I am personally grateful to Agnes for allowing me to breathe life into this role of a lifetime. Playing Erica Kane has been a privilege and an honor.  We are all so very lucky that Agnes continues to guide our shows and inspire our lives to this very day.”

One of the foremost women of television serial drama, Agnes Nixon is a rare personality in the world of entertainment – she has had a serial on the air five days a week, 52 weeks a year for over 45 years.  She is the creator of the ABC Television Network’s One Life to LiveAll My Children and Loving, in addition to working on other shows such as Search for TomorrowAs the World TurnsGuiding Light and Another World.

Agnes is recognized as the pioneer in introducing social relevance to daytime television.  Highly controversial topics which, at the time polarized the population, such as the Vietnam War, drug addiction, child abuse, racism, abortion and AIDS have all been dramatically dealt with in Nixon storylines. In the process, Nixon totally changed the traditionally escapist nature of daytime serials while striving to make the world a better place.  Nixon said, “My aim has been the fostering of dialogue on important issues between people of opposing views in the hope of fostering a mutual understanding and respect.”

A native of Nashville, Tennessee, Mrs. Nixon, then Agnes Eckhardt, graduated from the Northwestern School of Speech and moved to New York, where she became a freelance writer for such outstanding television dramatic series as “Studio One,” “Philco Playhouse,” “Robert Montgomery Presents,” “Somerset Maugham Theatre,” “Armstrong Circle Theatre,” “Hallmark Hall of Fame,” “My True Story” and “Cameo Theatre.”  When nighttime programs moved west, Miss Nixon, by then married to Robert Nixon, a Chrysler executive, stayed in the east and began writing daytime serials.

Mrs. Nixon has been a guest writer for The New York Times and TV Guide, and was featured in the cover article of the Los Angeles Sunday Times Magazine of August 25, 1991. She has appeared on “Good Morning America,” “Tomorrow,” “The Dick Cavett Show,” “The David Frost Show,” “The Merv Griffin Show,” “Mike Douglas,” “Oprah,” “20/20,” “Hour Magazine,” “Signature,” “Evening Magazine,” “That’s Entertainment” and “The Class of the Twentieth Century.” She has also been a guest lecturer at many universities, including Princeton, Ohio State, University of Maryland, Harvard and the Annenberg School of Communications.

In the spring of 1981, Mrs. Nixon was the recipient of the prestigious National Academy of Television Arts and Sciences’ Trustees Award. In presenting the award, Barbara Walters noted that Agnes Nixon was both the first writer and first woman to be so honored by the Academy.

Mrs. Nixon is a member of the International Radio and Television Society, and of the Museum of Television and Radio; a trustee of the National Arthritis Foundation; serves on the Advisory Council of Wilmer Ophthalmological Institute; and is one of a ten-member board of the Harvard Foundation, established by President Derek Bok and the Faculty of Arts and Sciences with the purpose of fostering racial harmony in the Harvard community with the hope that it will be emulated by other schools throughout the country. She also is a recipient of the Harvard Foundation Award.

In 1993 Mrs. Nixon received a Gold Plate Award from the American Academy of Achievement. Also during that year she was inducted into the Academy of Television Arts & Sciences’ Television Hall of Fame.

Mrs. Nixon lives in suburban Philadelphia in a pre-Revolutionary home that was an inn during that period of history. She has four children: Cathy, Mary, Robert, and Emily, and eleven grandchildren: Ceara and Faye Foley; Kelly and Amy Chicos; Erin, Rory and Galen Hiltbrand; Oliver Langworthy; and Bobby, Maggie and Jack Nixon.

The 37th Annual Daytime Emmy® Awards is a presentation of the National Academy of Television Arts & Sciences in cooperation with the Academy of Television Arts & Sciences.

The Las Vegas Hilton is the official hotel of the Daytime Entertainment Emmy® Awards.  American Airlines is the official airline.

About The National Academy of Television Arts & Sciences
The National Academy of Television Arts & Sciences (NATAS) is a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy® Award for News & Documentary, Sports, Daytime Entertainment, Daytime Creative Arts & Entertainment, Public & Community Service, Technology & Engineering, and Business & Financial Reporting.  Regional Emmy® Awards are given in 19 regions across the United States. NATAS also presents the National Academy of Television Arts and Sciences Global Media Awards™ which recognizes excellence in the world-wide intersection of digital entertainment and technology. Beyond awards, NATAS has extensive educational programs including National Student Television and its Student Award for Excellence for outstanding journalistic work by high school students, as well as scholarships, publications, and major activities for both industry professionals and the viewing public.  For more information, please visit the website atwww.emmyonline.tv

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For More Information:

Paul Pillitteri, Director Communications, NATAS
ppillitteri@emmyonline.tv