“LIVE 8 ON AOL” WINS FIRST BROADBAND EMMY HONORING PROGRAMS FOR
INTERNET, CELLPHONES, PDAs
New York, N.Y. – April 24, 2006 — There was an historic moment at the 33rd Annual Creative Arts Daytime Emmy Awards Saturday night in New York City as Live 8 on AOL, a worldwide multi-feed webcast produced by America Online, won the first Emmy Award ever presented by the National Academy of Television Arts and Sciences for content delivered via the Internet, cellphones, iPods, PDAs and other hand-held devices.
Meredith Vieira, host of the 33rd Annual Creative Arts Daytime Emmy Awards,presented the new Emmy Award to John Miller, Kevin Wall and Jim Bankoff, Executive Producers; Bill Wilson and Michael Wolfson, Coordinating Producers.
“It really was an historic moment,” says Peter Price, President/CEO, National Television Academy, “as it recognizes these emerging video platforms that give consumers the ability to see television anywhere, anytime. Live 8 on AOL demonstrated creative use of the extraordinary capability of the Internet to allow consumers to make unprecedented viewing choices for this global mega-event.”
On July 2, 2005, hundreds of the world’s top artist hit stages in Philadelphia, London, Paris, Rome, Berlin, Toronto, Tokyo, Johannesburg, Moscow and Cornwall to help raise awareness of global poverty, just days before world leaders gathered at the G8 summit in Scotland to vote on aid for poverty relief. Visitors to multiple AOL sites were able to select six live feeds – from London, Philadelphia, Paris, Berlin, Rome and Toronto – as well as the global feed to watch live video of the concerts as they took place. A click of the mouse allowed viewers to move from London to Paris to Philadelphia or to have multiple video streams open at once. After the live webcast, full concerts and individual performances were available on demand.
The new Emmy Award attracted an unprecedented number of entries – 74 within just two and half months from the time it was announced until the entry deadline. Judging of the entries took place in April by a blue ribbon panel of judges, organized by Av Westin, Executive Director, The Foundation of the National Television Academy and Co-Chairman, Awards Committee, News & Documentary, who was also instrumental in developing the entry process and guidelines for the new Emmy Award. The judges included: David Bohrman, Vice President/Washington Bureau Chief, CNN; Bob Calvano, Interactive Art Director, Oxygen Media; Michael Connor, editor, Business Ethics Magazine; Charles Dages, Executive Vice President Emerging Technology, Warner Bros. Technical Operations; Mary Alice Dwyer-Dobbin, Consultant, Television Programming & Production, and former Executive in Charge of Production, Procter & Gamble Productions, 1996-2005; Terry Ewert, Former Executive Producer, CBS Sports; Roger Goodman, Vice President, Special Projects, ABC News, Jeff Gralnick, Special Consultant, Internet & New Technology, NBC News and Chairman, E-splosion Consulting, llc; John LiBretto, Director, Dateline NBC/Senior Director, NBC News; Bob Roy, News Executive, ABC, Len Schneiderman, Director, Technical Operations, ABC News Productions; and Neal Shapiro, former President of NBC News, currently teaching journalism at Tufts University and Columbia Graduate School of Journalism.
The new Emmy was proposed by the Academy’s National Awards Committee at its October meeting, and approved by its Board of Trustees, in response to the burgeoning number of individuals and companies announcing plans to produce original programming for these media. Entries for this award must be original material made-for-broadband or made-for-mobile. These platforms include video blogs, website programs including journalistic reporting, event coverage or event analysis, mobisodes (short episodics created for mobile devices), video-on-demand and other video delivered over an IP network or platform such as wireless, broadband or VOD. Entries cannot be material originally produced for television viewing and then repurposed for the new media.
The new Emmy Award for broadband will also be presented at the 27th annual Sports Emmy Awards on May 1, 2006. Later in 2006, it will also be awarded during the News & Documentary, Business & Financial Reporting, Community and Public Service Emmy Awards ceremonies
The National Television Academy is a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy Award for News & Documentary, Sports, Daytime, Creative Arts, Public & Community Service, Technology & Engineering/Advanced Media and Business & Financial Reporting. Excellence in Primetime programming and international programming is recognized by its affiliate, the Academy of Television Arts & Sciences. Regional Emmys are given in 19 regions across the United States. Beyond awards, the National Television Academy has extensive educational programs including National Student Television and its Student Award for Excellence for outstanding journalistic work by high school students, as well as scholarships, publications, and major activities for both industry professionals and the viewing public. For more information, please visit the website at www.emmyonline.tv.