Owner, Zeiden Media
NATAS National Programming Chairman
As Chairman of Programming, Cynthia creates, plans and implements media events and seminars for the 19 regional chapters. She also serves as a National Trustee for the San Francisco/Northern California Chapter. She is the owner of Zeiden Media, where she works with independent producers and distributors to promote documentaries and TV series to PBS stations around the country. She also produces promotional events at public television conferences.
Cynthia is a Lecturer in the Communication Studies Department at Sacramento State University teaching Communication Studies, Television Production and Public Speaking.
Cynthia served as President of the San Francisco/NorCal Chapter from 1998-2002. She has been their Activities/Programs Chair for 18 years producing and implementing educational media seminars and webcasts. Her earlier experience includes Program Manager at KCSM-TV (PBS) in San Mateo, CA, Director of Broadcast Operations at WYCC-TV (PBS) in Chicago, where her work was Emmy(R) Award Nominated multiple times in the region and Video Specialist at Community Television of Knoxville.
Cynthia also serves on the board of the Sino Judaic Institute (SJI).